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My Thoughts

Knowing your customer

I’ve always loved marketing and communications. Even as a kid, I was fascinated by messaging, by what worked and didn’t. And, over the years, I’ve come to understand and believe that the profession…

Cold turkey

As much as I’m not a practitioner of new year’s resolutions, I can understand them. And, I’m betting, a ton of folk have added to their list of resolutions for 2010, “Quit Smoking.” I’d like to…