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A new client-onboarding slide deck

A website, app development and SEO company was struggling with new hosting and maintenance clients who were often using up their monthly maintenance and support hours with inefficient practices and a low understanding of how the support ticket system worked. I interviewed various team members, gathered ALL the details -- the problems, the questions frequently asked,…

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Who doesn’t love Santa?

When gathering a large group of folk dressed in Santa-inspired attire, leading them on a suburban walkabout for many hours and trying to coordinate arrivals and meetups for a multi-hour, multi-location event, one needs good communication, details galore, links a plenty ... and some cute images, too. And, that, folks, is how this super-helpful document…

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Writin’ for Bean Counters

They were a lovely group. Very nice. Professional, of course. Even occasionally--I mean, given that they were "bean counters"--a bit fun to work with. While this link doesn't do justice to the volume of newsletters I managed for this organization over nearly a decade (alas, the org never posted them all online), here are some of…

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Got a Spare Million?

There are Dear John, Dear Friends of XYZ Cause and even Dear Abby letters, but have you ever seen a "Dear Millionaire" letter? I wrote this direct mail piece for a small-but-mighty residential youth program looking to run a capital campaign to build a new residence for the young men in their program. Got a Spare Million?…

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