An article I wrote for the Laurel Independent, published online here and here. ___ By Jessie Newburn “Like father, like son,” some say. Though in the case of the McAuliffe’s four-generational lineage of…

Some time ago I was the Director of Communications & Engagement for an organization that had a lotta people loving it, a lotta people hating it, and a lotta people simply not understanding…

A website, app development and SEO company was struggling with new hosting and maintenance clients who were often unhappy at the end of the month. New clients (and even long-term ones) were regularly…

Oh, oh, oh. There was a time, there was a moment, when my life focus was local-local-local. I created a local blog hub with hundreds of local bloggers listed, held monthly parties for…

When gathering a large group of folk dressed in Santa-inspired attire, leading them on a suburban walkabout for many hours and trying to coordinate arrivals and meetups for a multi-hour, multi-location event, one…

An SEO-driven firm was launching a campaign to reach out to public relations professionals who understood, valued and needed search engine optimization and site traffic improvement for their clients. This here is the…

As one who has been more at the edge of what's coming in trends, business shifts, cultural change and whatnot, I have come to understand that the WHEN you do something is often…

There was a brief period in my life when I wrote regular articles for a newspaper. (Note, I did not say I was a newspaper reporter; rather, a newspaper writer.) I got paid some…

They were a lovely group. Very nice. Professional, of course. Even--well, given that they were "bean counters"--actually a bit fun to work with. While this link doesn't do justice to the volume of newsletters…

For the near-ubiquity social media as a phenomenon, and most certainly a force, experiences today in 2022, it wasn't always this way. As a matter of fact, it wasn't always this way not too…

There are Dear John, Dear Friends of XYZ Cause and even Dear Abby letters, but have you ever seen a "Dear Millionaire" letter? I wrote this direct mail piece for a small-but-mighty residential youth…

I wrote this piece for the Capitol Communicator, a key trade mag/group for advertising, marketing, digital et cetera professionals in the DC-Metro area, as a bit of on-the-scene reporting from Content Marketing World.