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Free food for the taking

I’m a big fan of wild foraging, wild edibles and — especially through the eyes of my mostly suburban existence — free food in my yard and along the pathways where I walk. Wild edible foods provide some  of the most sustainable, biodynamic, healthy, seasonal and inexpensive and enriching ways to supplement my diet. I…

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Groundhog Day

Groundhog Day is one of my favorite movies ever. For me, it has been one of the greatest messages from God/Mr. Everything/The Absoluteness That Is that I’ve ever received. Let me explain what I mean, in 500 words or less. Here goes — The story line, most of you know: Bill Murray’s character gets stuck in…

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She sold me on the details

I've been in San Francisco bunches this year, and as such, have been around quite a few panhandlers. Earlier today, I was approached by a maybe-homeless-definitely-panhandling woman. She was friendly. She nodded at my friend and I as we passed her in a sure-feels-like-the-suburbs-large-strip-shopping area. We had a cart full of groceries. She looked as…

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Knowing your customer

I’ve always loved marketing and communications. Even as a kid, I was fascinated by messaging, by what worked and didn’t. And, over the years, I’ve come to understand and believe that the profession is one of respect and efficiency. Really, why bother communicating (marketing, pr, social media, media buys in advertising … whatever your tools),…

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